Catherine Giovanna Hernández Flores originally from Mexico City, currently 30 years old, she divides her time being a mother, wife and Director of Accounting and Audit at 10(x) México.

Her academic background in accounting began in high school, being so, that the rest of her academic studies focused on that area. Graduated as Public Accountant and Auditor at the

At the age of 18 she began to practice her career while studying at the university, this allowed her to acquire the experience, knowledge and necessary skills for her professional training. She is currently facing new challenges that allow her to develop other skills, always seeking the constant update in the area.

Bachelor in Global Business graduate at the Universidad Anáhuac currently pursuing a master’s degree in Business Analytics at the EGADE Business School, Tecnológico de Monterrey. She did an academic exchange at Botany Downs Secondary College in Auckland, New Zealand.

With knowledge in the use of data analysis tools, like Tableau, R and Python, which she applies to the transformation of databases and corporate decision making. She has worked as Head of Internal Projects and Controllership Manager, with experience in the financial field and optimization of business processes.

Has successfully led several projects; among which are obtaining the ISO 9001, ISO 45001 and ISO 27001 certifications. Her commitment to clients is to seek the continuous improvement of our companies, optimizing their current resources.

Recognized in 2021 and 2022 as one of the most reliable CEO’s in Mexico by Great Place To Work Felipe has more than 15 years of experience in the design and creation of disruptive advisory services with financial and legal notes.

He has served as Consultant, Chairman of the Board of Directors; Director, Financial Director, General Director and Member of different national and international organizations, with experience in Mexico, Europe, South America and Canada.

In recent years, with its partners, from 10(X)Mexico, it has formed a multidisciplinary team specialized in different lines of business focused on the development, growth and strengthening of SMEs and family businesses in Mexico, the United States and South America, promoting and implementing the highest standards of quality and regulatory compliance, for risk mitigation in this fundamental business sector for national economies.

Economics graduate from the Universidad Autónoma de Guadalajara. Master’s degree in Behavioral Economics from the Universidad en Línea de Madrid, España and the Instituto Behavorial and Law de Madrid, graduated with academic excellence.

Founder and Director of Mentálita since 2015. Scholar of behavioral sciences since 2014, She has studies in Talent Attraction, Scientific Graphology, Non verbal language, micro expressions, Psychology of lies, Interrogation Techniques and Criminal Behavior.

Currently taking the course “Behavioral Economics for better public policies” Edition 15, taught by the Inter American Development Bank.

Graduated in Strategic Marketing from the Universidad Anáhuac graduated from the program of excellence with a Leadership Diploma. Master’s degree in Digital Marketing from The Power Business School.

Digital marketing strategist, has created strategies for the growth and positioning of brands, companies and creators through multi-channel actions with global impact. She is a Founding Partner of Artz since 2020, certified and trained by companies such as Google in Mexico and LATAM.